Want to know what’s the difference between legislation, rules and regulation? Need to know more about privacy and electronic communications regulations? Find the answers here in Consentric’s comprehensive review of EU ePrivacy Regulation on Respect for private life and the protection of personal data in electronic communications and repealing Directive 2002/52/EC.
While many organisations are still attempting to shore up their personal data privacy measures to comply with the EU’s General Data Protection Regulation (GDPR), or implementing systems of GDPR by design, already a further-reaching EU data privacy shake-up is on the horizon. A substantially updated EU ePrivacy Regulation (ePR) is expected to hit the market in the Autumn of 2019.
Before we begin we’d like to make our views on the impacts of ePR clear. The benefits for the consumer are obvious: more control over how online consumption is tracked and less irritating banners that push content down the webpage. For ad-funded companies, however, the laws represent a significant change in how operations will continue. Free services such as Facebook and Google could see their revenues tightened by the shift, as targeted ads are a substantial portion of their income.