My Life Digital


MyLife Digital CCO J Cromack recognised as one of DataIQ's Data 100

Our CCO, J Cromack is amongst the most important and influential people in data-driven businesses and the innovators who support them, according to DataIQ.

Read the full release here

See J's Data 100 Profile

The NHS:Unlocking a Data Revolution

In this research paper we explore the NHS and the obstacles that must be overcome to provide the power and potential for the future, not just for the organisation, but for the patients and society.

Download your copy

Navigate the “Bumps in the Road” on your journey towards GDPR compliance

Chief Commercial Officer, J Cromack, reflects on his recent panel session at the GDPR:Summit

On the 30th January, I had the pleasure of addressing a room of delegates at the GDPR:Summit in London, alongside other like-minded advocates of strong data governance – Neira Jones, Sue MacLure, Robert Wassall and Tim Hunt.

The discussions around the room, were, quite rightly, centred on the impending General Data Protection Regulation (GDPR) and how it impacts business as usual. For me, there appears to be a lot of talk around the actual regulation, probably a bit too much – when the focus should be on getting it into practice.

The crux of the matter is that organisations need to place their customers, supporters, members, donors, patients, employees or whatever you call them (we say the citizen at MyLife Digital), at the heart of their data and GDPR strate

Read J's article here


Exonar joins forces with MyLife Digital – for the good of trees

Newbury based Exonar has joined forces with MyLife Digital to provide an end to end solution to organisations who need to solve their General Data Protection Regulation (GDPR) problems, especially when it comes to Subject Access Requests (SARs).

GDPR has been around for two years, the enforcement date is set as 25th May 2018 – from this date the Information Commissioners Office (ICO) will be holding UK organisations accountable to the principles of this legislation rather than the Data Protection Act. As information about the GDPR has been available since 2015, there will be no further grace period – basically, we are already in it.

Read the full release 


Will the GDPR launch go as smoothly as MIFID II?

As with any significant legislation change, people will have their say and opinions. The MiFID II (Markets in Financial Instruments Directive II) deadline came and went on the 3rd January 2018. Sophie Guibaud, VP of European Expansion at Fidor Bank spoke to BobsGuide Reporter David Beach, “MiFID II is a key piece of European-wide legislation. This regulation, along with the incoming GDPR piece of legislation, means that financial organisations will be looking at immediate options to help them decrease their regulatory risk and costs, while also improving the customer experience this year. The new regulations will have a huge effect as financial organisations’ relationships with regulators will rely upon real-time data to be shared to improve and speed up risk management and market stability, all through the power of APIs.”


Read the full article here

Why GDPR is an opportunity

“After seeing all the emerging solutions on offer at the Technology for Marketing Conference (TFM) at the end of September, I was reminded just how far technology has come in the last couple of decades, and how far it has still to go.”

Deborah Betteridge, Communications and Engagement Manager – looks back on, and to the future of, Marketing practices and technology ahead of the May 2018 changes to data protection for Marketing Tech News.

Read the full article here


Trust in the Digital Age

In this increasingly digital world, do individuals understand the amount and worth of the data they generate? Are organisations transparent about how they use and store this personal data? Have the disreputable practices of some organisations damaged consumer trust beyond repair?

In this white paper, we explore ‘why rebuilding trust is important’, ‘the drivers for change’, ‘GDPR and what it means’ – amongst other important issues faced by organisations adapting their data protection practices ahead of the new regulation.

Please download the paper and read it at your leisure, we are not capturing any personal data from you to access it, and ask only that you share it, if you like it!

If you would like a demo of the Consentric Permissions solution simply book one here. No face to face hard sale (unless you want it!) just an online webinar or call with one of our lovely Business Development Managers!

Download the White Paper here



MyLife Digital signs partnership with TermSet for GDPR permissions management

MyLife Digital (MLD) and TermSet have combined the power of artificial intelligence and best-practice GDPR consent and permissions management technology to assist organisations in achieving the General Data Protection Regulation (GDPR) compliance more quickly, cheaply and accurately. The TermSet ScanR product automatically scans, identifies and retrieves all personal information in all documents stored within multiple systems such as Office365, SharePoint, Google Drive, Dropbox, One Drive, and CRM systems. MyLife Digital’s Consentric Permissions service uses the TermSet service output as a guide and navigational aid to capture, store and manage all GDPR-related consents and permissions associated with personal data across the organisation and its systems.

Download full release here


MyLife Digital signs partnership with Bench for GDPR permissions management

MyLife Digital (MLD) will harness the power of Bench’s data analytics and technology consulting to help organisations deliver their consumers’ new data rights under the new regulation which comes into force in May 2018. Under a partnership agreement signed today, Bench will distribute and integrate MLD’s Consentric Permissions service into their client base. Consentric Permissions is a cloud-based offering which allows organisations to manage the General Data Protection Regulation (GDPR) data consents, permissions and processing justifications for, and on behalf of, their customers or members. Bench is part of the international marketing services group, St Ives, and under this partnership agreement will be able to distribute the Consentric Permissions service into the other St Ives divisions’ client-bases.

Read the full release on RealWire here

Download copy of release here


Getting Ready for the New Data Laws - Local Government News

Our Group Maarketing & Product Director, Keith Dewar, reports on Privacy Policy research across Local Government Authorities, for Local Government News, ahead of the new legislation - the GDPR. "There is still some work to do." 

Our Consentric Permissions solution has been developed to address the challenges faced by organisations when it comes to the management of citizens personal data under the new laws. 

Click here for the magazine - our report is on pages 7 & 8.


MyLife Digital partners and presents at MyData 2017 in Helsinki 

Consent & personal information management specialists from MyLife Digital will present on the international stage at the MyData conference in Tallinn and Helsinki later this month. Three speakers from MyLife Digital will contribute to the substantial programme of twelve different topic tracks, over the three-day conference which explores the future of the personal data economy.

For further information read the full news release here


MyLife Digital Ltd.'s response to the New Data Protection Bill Statement of Intent

We welcome the Government’s approach to adopt and adapt the EU General Data Protection Regulation to meet the requirements of the growing base of technology users across the UK. In particular we applaud the desire to keep the UK at the pinnacle of data protection with the continual setting of gold standards - not only for protection, but for innovations in the digital arena and personal information management.

To read the entire response click here


Building Customer Trust – with the Citizen at the Heart of the GDPR Experience

Unless you have been living under a rock, you can’t have failed to notice the GDPR compliance deadline is looming. By the 25th May 2018 all organisations serving customers across Europe need to comply with the new legislation. Regardless of the UK leaving the EU. Yet, IT Governance reported in July that 68% of a survey sample have yet to update their processes to reflect the new data subject rights.

In this article for CSM – The Magazine for Customer Service Managers and Professionals, Keith Dewar talks about the impact this new legislation will have across the entire company, and in particular, the Customer Service department that will be at the forefront when it comes to dealing with enquires from citizens, Subject Access Requests (SAR’s), engagement, loyalty and churn.

Read the full article here



Putting their best cleat forward for Dorothy House Hospice Care

A number of the team will be taking part in a 130-mile, with over 8000ft climb, cycle ride of Saturday 5th August in aid of our Charity of the Year - Dorothy House Hospice Care.

Read more here

See the route here

To support the cause with a donation, please click here. Thank you.

Photo: Some of the team at Revolve24 2016

Some of the team at Revolve24 2016


MyLife Digital proud to announce new additions to growing sales team

We are delighted to announce three important additions to an already growing sales team. The new appointments will strengthen and enhance the teams responsible for new business and client development. 

To find out more here see the full news release here


MyLife Digital sponsors Digital Health Conference 2017

MyLife Digital is sponsoring The Digital Health Conference 2017 in Salford on 5th July 2017. During the one day conference, which explores the sustainability and transformation plans (STPs) and latest innovations to be adopted by NHS organisations, MyLife Digital will demonstrate how the collection, storage and management of patients’ personal data needs to be transformed to improve health outcomes. 

For further information see the full news release here


Come and see us at the Public Sector Show 2017

We will be exhibiting at The Public Sector show at ExCeL, London on 27th June 2017. The show provides a valuable opportunity for government departments and local authorities to find out how MyLife Digital can help the sector rethink the collection and use of the public’s personal data under the new GDPR legislation.

Come and see us on stand 254. 

For further information see the full news release here

Understanding how GDPR will change data protection for the UK healthcare sector

We are joining forces with partner UKCloud to deliver an hour long webinar at 12:30 on 23rd June, to look at why data protection is increasingly important in a digital world, where jurisdictions are often seen as artificial.

With the General Data Protection Regulation (GDPR) coming into effect in May 2018, it’s crucial that the UK’s healthcare sector understand how the new legislation will change the data protection landscape in the UK, across Europe, and beyond.

It will explore what the new GDPR will mean for those collecting and handling health data, and examine a number of the provisions and themes that impact the use of health data. The aim of the webinar is to help you make the right choices to ensure compliance with the new regulation.

The webinar will be presented by John Godwin, Director of Compliance & IA, UKCloud Health and in conjunction with our own Gavin Lewis. In the GDPR-era, Consentric provides a trusted platform where healthcare organisations can collect, store and manage the consent information of patients regarding the use of their data.

John Godwin, Director of Compliance & IA, UKCloud Health
Gavin Lewis, Head of Alliances, MyLife Digital

To register for the event click here


Wood for Trees win big at IOF Insight in Fundraising Awards

We’re delighted to share the great news that Wood for Trees won two top awwards and was shortlisted for two others at this years Institute of Fundraising Insight in Fundraising Awards. The team scooped both the Supplier of the Year trophy and the ‘Most Powerful Insight from Traditional Methods of Data Analysis’ – the latter in partnership with Barnardo’s.

Well Done to all invovled! Another trophy for the cabinet.

Read more here

For Press Release click here


MyLife Digital launch Donor Index

MyLife Digital has harnessed the power of machine learning and artificial intelligence to help charities improve their understanding of supporters and their behaviours. The cloud-based Donor Index service provides rankings of supporters’ expected value. These insights can be applied to improve segmentation accuracy and fundraising performance.

Donor Index has been created using the expertise of charity analytics practice Wood for Trees, part of the MyLife Digital group. With many years of providing consulting services to charities, Wood for Trees has accumulated deep knowledge of charity fundraising and segmentation performance. This expertise combines with MyLife Digital’s data science technology to deliver best practice from retail and financial services sectors to charities on a very cost-effective basis.

Read the full release here


How machines can help you learn about your supporters

On the 5th June we held a webinar for the charity and non-profit sector.


Artificial intelligence and machine learning might be the next big thing, but as a charity, it’s vital you understand the mechanics behind the machine.

To see what can be achieved, within the rules and regulations that govern your use of data.
James Londal, Director of Data Science at MyLife Digital, shares everything you need to know about how a machine makes its decisions, including:

  •  How machines take eight simple Yes/No questions and generate new patterns in your data
  •  How machines sift through vast quantities of information in seconds
  •  How machines can help us find insights that would otherwise remained hidden
  •  The value machines can bring to your charity

Tailored specifically for charities and the third sector, James uses practical examples to demonstrate the latest in machine learning and how artificial intelligence can help you better understand your donors.

If you missed the webinar click here to view

For more information about Donor Index, or to book a private demo, please email Emma Corbett via or call 01225 636 285.

Consentric Permissions joins G-Cloud 9

UK public sector organisations can now procure MyLife Digital’s trusted GDPR permissions management services through the G-Cloud framework on the Digital Marketplace. In enabling public sector and non-profit organisations to achieve GDPR compliance, the Consentric Permissions service puts citizens in control of their personal data and what can be done with it. 

The new GDPR data protection legislation comes into force in less than 12 months from now and many organisations face challenges to be ready in time. These challenges are particularly acute with regard to managing citizens’ consents and permissions for organisations’ use of their personal data under the new legislation. The cloud-based Consentric Permissions service has been designed from the ground up to support organisations in doing this. 

To read the full news release click here

To visit our entry on the Digital Marketplace click here


Find out 15 Ways To Transform Your Fundraising Success

MyLife Digital and Wood For Trees have partnered together to produce a new report. Sharing the data-driven methodology of our Consentric Platform to maximise fundraising performance in light of existing and new regulations.

It’s everything you need to know to transform your fundraising, including:

  • how to maintain and protect your fundraising, so you can continue to deliver vital services
  • how to deepen engagement with your supporters
  • how to really understand the data in your organisation
  • how to use your data to drive fundraising success
  • how to improve the performance of your fundraising, now and for the future

To download a copy of the report go to our Consentric website


MyLife Digital Ltd to present on using technology for GDPR compliance – at DMA GDPR Countdown event 

MyLife Digital’s J Cromack will be sharing his data-driven expertise for getting GDPR-ready, at a special DMA GDPR Countdown event on 25th May 2017 in London.

With just a year before the GDPR comes into effect, J Cromack will outline the core steps for managing consent within the new GDPR regulations. These include the need for a unified consent management approach, understanding the difference between preference and consent, and navigating the new citizen-centric environment.

The presentation will also explain MyLife Digital’s technology solution for GDPR compliance: Consentric Permissions. Showcasing how organisations can manage consent in a GDPR compliant way.

J Cromack, Co-Founder and Executive Director, MyLife Digital, comments, “It’s fantastic to have the opportunity to share with DMA members how technology can be used for GDPR compliance, ensuring they’re fully prepared for the new future in data.”

“With time running out before the GDPR comes into play, I’ll be taking members through the latest insights and demonstrating how MyLife Digital can help organisations realise the value, meaning and power of their data in ways that benefit the individual, the organisation and society as a whole.” 

Read more


MyLife Digital presents digital transformation insight at Government Computing Show 2017

MyLife Digital is excited to announce it will be presenting at the Government Computing Show, ‘Digital Transformation for the Public Sector’, at Grange City Hotel, Tower Hill, London, on 27th April 2017.

The show offers a critical opportunity to look at the challenges and opportunities in public sector technology, as well as sharing insights into the latest trends impacting the sector from leading industry experts.

James Bagan, Sales Director, MyLife Digital, comments, “Since the Government published its digital transformation strategy, the public sector, from the NHS, through local authorities, and up to central government, has been facing the very real challenge of how to deliver on it.”

“This year’s event will provide the perfect opportunity for MyLIfe Digital to show how we are helping the sector rethink their collection and use of the public’s data to improve outcomes.”


Gavin Lewis joins as Head of Alliances

Gavin Lewis joins MyLife Digital Ltd as its new Head of Alliances.

For the past ten years, Gavin has worked at Director level across a number of fast-moving businesses, including Ordnance Survey. Having focussed on developing commercial strategies through key partnerships, most recently he was responsible for the Commercial Development of ImageCat in the UK and Europe. 

Read more here


The state of your database webinar

On Thursday 13th April, at 15:30, MyLife Digital and Wood for Trees held a free webinar for charities and not-for-profits, to help them prepare for GDPR.

Keith Dewar and Andrew Sargent explored three steps you can take to examine the state of your database, which includes Consent Audit, Income Analysis and Donor Priority.

Click to view a recording of the webinar.


Consentric Website Now Live!

Consentric Wheel

Data is of increasing importance and value. There is a real need for the insights data can bring. Hidden in your data could be the source of competitive advantage.

In the midst of the desire for data, organisations have lost sight of the most important aspect. Data comes from an individual. It is their personal details that are analysed. Their preferences. Their donation history. Their performance. Their health.

With Consentric, all data is secure. Your digital transformation begins with transparency. It’s time to create the new economy with personal data as the currency and trust as the credit rating. Consentric is your single source of data truth.

Visit the Consentric website here


New Data Privacy Laws: How to get data protection right

Privacy policies or notices are under intense scrutiny from a distrustful public as well as regulators. With new legislation looming in the form of the EU General Data Protection Regulation (GDPR), now is the time for fundraisers to get data privacy right. Because getting it wrong could prove a very dangerous and costly error.

J Cromack, Executive Director or MyLife Digital and CEO of Wood for Trees, explains in this article with The Fundraiser magazine.


Get Ready for GDPR

In this webinar recording from the 3rd March, MyLife Digital and partner UKCloud bring you an overview of GDPR and what it means for organisations in the UK. 

John Godwin, UKCloud Director of Compliance and IA will talk about: 
- The changing data protection legislation – GDPR is coming and is relevant to the UK 
- Understanding that data protection is an essential consideration of information security 
- The increase in mandatory requirements of GDPR, exploring the key elements 
- The cost of getting GDPR wrong - significant financial penalties, brand damage, business survival 

Keith Dewar, MyLife Digital Group Marketing & Product Director will talk about: 
- The 5W framework and what this means for you 
- How to audit existing data for consent and permissions 
- Next steps towards compliance ahead of the May 2018 deadline.

Watch here


Mark Reed Talks Data and Privacy at Digital Health Technology Show 2017

MyLife Digital exhibited at the Digital Health Technology Show, which took place in London, on 7th-8th March 2017. This key conference on digital health, part of the Wearable Technology Show 2017, is a significant date in the digital world calendar, bringing together technological expertise and opportunities for transforming health, healthcare and the medical sector.

Mark Reed, Chief Technology Officer, spoke at the conference, exploring the issues surrounding privacy in the Health App market. Reminding the sector that at the heart of all this wearable technology data flow sits the citizen – and they own their personal data. Mark will provide an overview of the new EU General Data Protection Regulation that will govern consented data. He will show how digital companies can engage with service users, from improving information on well-being to self-managing medical conditions. Where the individual is in control of their personal data and consented information can be securely shared between organisations. How accurate, informed insights can be used to optimise technology and service development identifying and preventing issues to benefit the individual, the organisation and society as a whole. 

Click here for full release

Click here to listen to Mark's interview with the Tech Talk Show


Dogs Trust leads the pack

With trust in the name, Dogs Trust has always looked for innovative ways to improve their engagement with supporters. Now, Dogs Trust is attempting to stay further ahead of the changing market and legislative environment by implementing a new cloud-based consent platform with MyLife Digital and Wood for Trees. 

The new platform will enable the charity to capture and manage all their supporter preferences, meet all known legislative requirements coming into force through GDPR in May 2018 and adapt to likely future Fundraising Regulator requirements, such as the Fundraising Preference Service, scheduled for Spring 2017.

Read more

Dogs Trust


MyLife Digital celebrates ISO 27001 certification

We are delighted to announce our successful certification for the ISO 27001 information security standard.

Audited by LRQA, various early initiatives were run as part of the robust requirements for certification. A rigorous staff training and awareness programme for information security has been implemented, as well as effective risk assessment and risk treatment activities.

John Hall, CEO of MyLife Digital, commenting on the achievement, says, “As an organisation handling the personal data of millions of citizens, it is absolutely essential that we develop our business based upon comprehensive and robust security principles.

“The decision to undertake ISO 27001 certification was very simple: it is widely acknowledged as the solid foundation expected of any credible organisation entrusted with keeping data secure. At the same time, it was never solely about successful certification. It was about strengthening our growing business and its activities, to provide the levels of resilience, confidence and trust expected by those customers who use our services.

Read the full news release here


Your Charity GDPR Checklist

OPT-IN for our downloadable GDPR Checklist. Whether you’re well on the way to The EU General Data Protection Regulation (GDPR) compliance or just starting your journey, we’ve put together a checklist to help you. Just to be sure you have everything covered. That you’ve considered all the angles. That you will be compliant.

Click here



New Sales Director joins the Team

We are pleased to announce the appointment of James Bagan as Sales Director.

Since 2004, James has worked exclusively at board level across various private equity backed businesses. Having focussed on creating value for companies from large PLCs to start-ups, James spent five years as CEO of Radstock-based data management company, Occam. Most recently he ran his own business helping private equity backed firms optimise sales. Many of these have been in the technology space, including Hubio, IP Solutions and Autologic Diagnostics.

Read more in The Business Exchange Bath and Somerset

James Bagan


Privacy Policies - How does yours measure up?

In response to the Information Commissioner’s Office ruling on charities breaching the Data Protection Act, MyLife Digital, together with Wood for Trees, have undertaken research to assess the areas of weakness in the Privacy Policies of numerous charities when it comes to to personal data.

The research is based upon analysis of 45 UK-based charities' Privacy Policies, in an attempt to see how they correspond with current data protection regulations and in preparation for the impending EU General Data Protection Regulation (GDPR), which comes in to force May 2018.

To download a copy of the report please click here and provide your name, email and organisation details. This will provide the MyLife Digital Group with your consent to share this report and other educational, informative and marketing communications with you. Your personal data will not be used for any other purpose or shared outside the MyLife Digital Group. You can opt out of future communications at anytime. 


From insular US firms to spammy marketers: Who will GDPR hit the hardest?

The EU General Data Protection Regulation (GDPR) came into effect at the end of last year and will be enforced from 25th May 2018. This stipulates that EU citizens’ data must comply with regulations – or negligent organisations can be fined up to to €20 million ($23 million) or 4% of their global revenue (whichever is greater).

In this article our Group Marketing and Product Director Keith Dewar answers questions from Kathryn Cave, for IDG Connect


Why new data laws could be a marketing opportunity

In May 2018 the new EU General Data Protection Regulation (GDPR) comes into force. It will apply to anyone that holds data on EU citizens - so it will affect many UK firms, regardless of Brexit. But no matter what happens between the UK and the EU in the coming months and years, this legislation is relevant for anyone that wants to stay competitive in the digital economy.

Read Keith Dewar's article in Marketing Donut here


Big Data, who to trust? - An Article in Fresh Business Thinking

Every business collects data. Throughout the customer journey data will be gathered:  everything from a customer’s profile to their purchasing habits. When combined with big data sets, businesses can gain a competitive advantage through the analysis of this data to gain insights. Insights that will influence their business strategy and marketing plan.

Read the full article here


Trust in the Digital World

We are on the cusp of a data revolution. It will impact how organisations collect, store and analyse their digital data. But there is strong resistance building.

Organisations have lost sight of the importance of consent, so individuals are becoming more aware of the use, and sometimes abuse, of their personal data. This has led to a sharp decline in trust between consumers and organisations.

Read more in Digital Marketing Magazine


MyLife Digital presents at Insight in Fundraising

All three companies within the MyLife Digital Group - MyLife Digital, Wood for Trees and PGIR presented at the recent Institute of Fundraising's Conference.

In May 2018, there will be new regulations in place, in the shape of the General Data Protection Regulation (GDPR). Fundraising organisations have until then to become compliant. However, more than purely a compliance issue, it presents a real opportunity to use this time to fundamentally change the relationship with supporters, donors and service users for the better. To place consent is at the heart of the relationship, where together the individual, the charity and society can benefit and gain shared value from the use of an individual’s data.

To read more click here


UKCloud signs MyLife Digital to their select Preferred Partner Programme

MyLife Digital has been awarded ‘Preferred Partner’ status by UKCloud, the UK’s fastest growing Tech 100 company. The MyLife Digital Consentric portfolio of services will become part of the select suite of recommended products available to UKCloud’s public sector clients in the health and defence markets.


MyLife Digital: Gold Sponsor of The Digital Art of the Possible

MyLife Digital was proud to be the Gold Sponsor for the West of England Academic Health and Science Network’s “The Digital Art of the Possible: Supporting Delivery of Local Digital Roadmaps” event, which took place on Thursday 22 September at Ashton Gate Stadium, Bristol. For further information, read the full release here

Click here to watch the video roundup 


MyLife Digital Showcases its services at the Defence Information Symposium 2016

MyLife Digital attended this September’s Defence Information Symposium at Chelsea Football Club.

An important event in the defence sector calendar, the Symposium offers the perfect opportunity for MyLife Digital to present its customisable and highly secure Fractal platform and Treadstone application – showcasing how individuals’ data can be collected, collated and analysed, enabling organisations to make informed decisions that deliver successful operations.

MyLife Digital was proudly hosted on UKCloud’s stand, the leading power behind public sector technology. A preferred partner of UKCloud, MyLife Digital shares their proposition, to deliver outstanding value and capability.

Joe Riley, Product Manager at MyLife Digital,said: “In an uncertain and unstable world the defence industry must respond rapidly and effectively to protect our people in the UK and abroad. A crucial part of this is having informed insights into the level of engagement and skills of military personnel.

“And this is where MyLife Digital comes in. Offering accurate insights to optimise development, identify and prevent issues, and provide dependable feedback for organisations to act on. It’s why we’re so excited to attend this important event, alongside UKCloud.”


Start-up's winning formula

See here the Business section front page article from the Sunday Times dated 4th September, regarding the recent investment by BGF (Business Growth Fund). For coverage of our news release see our Twitter account or click here for an example.


GDPR - It is still relevant

General Data Protection Regulation (GDPR) is set to come into effect in 2018 across the European Union, but what else is there to consider in the UK post EU exit?

One of the most important factors to consider in all of this is that, for many businesses in the UK, we will still trade, or move, data throughout the world, especially the EU. This does mean that, once implemented in the EU, GDPR will be effective for many worldwide businesses which operate not only from inside the UK but across the globe.

To read more about this and other factors effecting the digital economy click here for a blog by Keith Dewar. Group Development & Marketing Director.


Race Across America (RAAM) 

MyLife Digital is pleased to announce that CTO, Mark Reed, has successfully completed the Race Across America (RAAM) with his four-man team Charlie Bundy, former Scottish rugby captain Rob Wainwright and Gavin Williams, plus their support crew.

T423, known as Antonia’s Friends 4 cycled the 3069.25 miles in seven days, two hours and nine minutes to raise money and awareness for Asthma UK, in memory of Antonia Thomas of Corsham, the daughter of local entrepreneur Jeffrey Thomas, who sadly lost her life during an Asthma attack in 2009 aged just 10. Read more here

T423 Antonia's Friends at RAAM Finish Line


The Giants Cause

MyLife Digital Chairman Bruce Finnamore and CEO John Hall faced a hurculean challenge in June as they joined a team to cycle from Cork to the Giants Causeway in Ireland, raising funds for the Bath Rugby Foundation who support local children through sporting activities. For more information click here


What is the future for Data sharing?

An in-depth survey by the Columbia Business School has found that companies will need to treat data as an asset, plan to add value to this asset and invest in building trust and reputation, plus give customers value and control of data. MyLife Digital can help your organisation to reach those all important customer engagement objectives. The full report by David Rogers and Matthew Quint is here...


Charity sector responds to challenges

Database Marketing Magazine (April 2016) dupty editor Kevin Scott, reports on the changes and challenges to face the charity sector, including the management of supporter data. To read the full article on pages 26-27 click here.


Keep on Running

MyLife Digital is proud of its CTO Mark Reed, who took part in the Bath Half Marathon as part of the Bath Rugby Foundation Team.

Mark was one of 175 runners for the Bath Rugby Foundation, amongst the overall 15,000 runners taking part on Sunday, to mark Bath Rugby’s 150-year anniversary.

To read more click here


Building Supporter Trust & Commitment Seminar

We recently held a free seminar for the charity sector, to discuss new initiatives in the world of supporter data and how they could positively affect some of the pressing issues that are currently affecting charities’ engagement with supporters and donors.

We heard from independent research consultants Ctrl-Shift about the new personal information economy landscape and the movement towards growth through trust; we also covered the impending European legislation which will require charities to adopt a new approach to handling supporter data.

Finally, there was an opportunity to learn more about MyLife Digital, the company behind the recent investment in data insight business, Wood for Trees. MyLife Digital is providing organisations with a trust platform that empowers their members and supporters to manage their data privacy: who can see it, who can share it and who can generate insights from it.

To see our album of photographs from the seminar click here or to request more information call 01225 636 280.