My Life Digital


New Sales Director joins the Team

We are pleased to announce the appointment of James Bagan as Sales Director.

Since 2004, James has worked exclusively at board level across various private equity backed businesses. Having focussed on creating value for companies from large PLCs to start-ups, James spent five years as CEO of Radstock-based data management company, Occam. Most recently he ran his own business helping private equity backed firms optimise sales. Many of these have been in the technology space, including Hubio, IP Solutions and Autologic Diagnostics.

Read more in The Business Exchange Bath and Somerset

James Bagan


Privacy Policies - How Does Yours Measure Up?

In response to the Information Commissioner’s Office ruling on charities breaching the Data Protection Act, MyLife Digital, together with Wood for Trees, have undertaken research to assess the areas of weakness in the Privacy Policies of numerous charities when it comes to to personal data.

The research is based upon analysis of 45 UK-based charities' Privacy Policies, in an attempt to see how they correspond with current data protection regulations and in preparation for the impending EU General Data Protection Regulation (GDPR), which comes in to force May 2018.

To download a copy of the report please click here and provide your name, email and organisation details. This will provide the MyLife Digital Group with your consent to share this report and other educational, informative and marketing communications with you. Your personal data will not be used for any other purpose or shared outside the MyLife Digital Group. You can opt out of future communications at anytime. 


From insular US firms to spammy marketers: Who will GDPR hit the hardest?

The EU General Data Protection Regulation (GDPR) came into effect at the end of last year and will be enforced from 25th May 2018. This stipulates that EU citizens’ data must comply with regulations – or negligent organisations can be fined up to to €20 million ($23 million) or 4% of their global revenue (whichever is greater).

In this article our Group Marketing and Product Director Keith Dewar answers questions from Kathryn Cave, for IDG Connect


Why new data laws could be a marketing opportunity

In May 2018 the new EU General Data Protection Regulation (GDPR) comes into force. It will apply to anyone that holds data on EU citizens - so it will affect many UK firms, regardless of Brexit. But no matter what happens between the UK and the EU in the coming months and years, this legislation is relevant for anyone that wants to stay competitive in the digital economy.

Read Keith Dewar's article in Marketing Donut here


Big Data, who to trust? - An Article in Fresh Business Thinking

Every business collects data. Throughout the customer journey data will be gathered:  everything from a customer’s profile to their purchasing habits. When combined with big data sets, businesses can gain a competitive advantage through the analysis of this data to gain insights. Insights that will influence their business strategy and marketing plan.

Read the full article here


Trust in the Digital World

We are on the cusp of a data revolution. It will impact how organisations collect, store and analyse their digital data. But there is strong resistance building.

Organisations have lost sight of the importance of consent, so individuals are becoming more aware of the use, and sometimes abuse, of their personal data. This has led to a sharp decline in trust between consumers and organisations.

Read more in Digital Marketing Magazine


MyLife Digital presents at Insight in Fundraising

All three companies within the MyLife Digital Group - MyLife Digital, Wood for Trees and PGIR presented at the recent Institute of Fundraising's Conference.

In May 2018, there will be new regulations in place, in the shape of the General Data Protection Regulation (GDPR). Fundraising organisations have until then to become compliant. However, more than purely a compliance issue, it presents a real opportunity to use this time to fundamentally change the relationship with supporters, donors and service users for the better. To place consent is at the heart of the relationship, where together the individual, the charity and society can benefit and gain shared value from the use of an individual’s data.

To read more click here


UKCloud signs MyLife Digital to their select Preferred Partner Programme

MyLife Digital has been awarded ‘Preferred Partner’ status by UKCloud, the UK’s fastest growing Tech 100 company. The MyLife Digital Consentric portfolio of services will become part of the select suite of recommended products available to UKCloud’s public sector clients in the health and defence markets.


MyLife Digital: Gold Sponsor of The Digital Art of the Possible

MyLife Digital was proud to be the Gold Sponsor for the West of England Academic Health and Science Network’s “The Digital Art of the Possible: Supporting Delivery of Local Digital Roadmaps” event, which took place on Thursday 22 September at Ashton Gate Stadium, Bristol. For further information, read the full release here

Click here to watch the video roundup 


MyLife Digital Showcases its services at the Defence Information Symposium 2016

MyLife Digital attended this September’s Defence Information Symposium at Chelsea Football Club.

An important event in the defence sector calendar, the Symposium offers the perfect opportunity for MyLife Digital to present its customisable and highly secure Fractal platform and Treadstone application – showcasing how individuals’ data can be collected, collated and analysed, enabling organisations to make informed decisions that deliver successful operations.

MyLife Digital was proudly hosted on UKCloud’s stand, the leading power behind public sector technology. A preferred partner of UKCloud, MyLife Digital shares their proposition, to deliver outstanding value and capability.

Joe Riley, Product Manager at MyLife Digital,said: “In an uncertain and unstable world the defence industry must respond rapidly and effectively to protect our people in the UK and abroad. A crucial part of this is having informed insights into the level of engagement and skills of military personnel.

“And this is where MyLife Digital comes in. Offering accurate insights to optimise development, identify and prevent issues, and provide dependable feedback for organisations to act on. It’s why we’re so excited to attend this important event, alongside UKCloud.”


Start-up's winning formula

See here the Business section front page article from the Sunday Times dated 4th September, regarding the recent investment by BGF (Business Growth Fund). For coverage of our news release see our Twitter account or click here for an example.


GDPR - It is still relevant

General Data Protection Regulation (GDPR) is set to come into effect in 2018 across the European Union, but what else is there to consider in the UK post EU exit?

One of the most important factors to consider in all of this is that, for many businesses in the UK, we will still trade, or move, data throughout the world, especially the EU. This does mean that, once implemented in the EU, GDPR will be effective for many worldwide businesses which operate not only from inside the UK but across the globe.

To read more about this and other factors effecting the digital economy click here for a blog by Keith Dewar. Group Development & Marketing Director.


Race Across America (RAAM) 

MyLife Digital is pleased to announce that CTO, Mark Reed, has successfully completed the Race Across America (RAAM) with his four-man team Charlie Bundy, former Scottish rugby captain Rob Wainwright and Gavin Williams, plus their support crew.

T423, known as Antonia’s Friends 4 cycled the 3069.25 miles in seven days, two hours and nine minutes to raise money and awareness for Asthma UK, in memory of Antonia Thomas of Corsham, the daughter of local entrepreneur Jeffrey Thomas, who sadly lost her life during an Asthma attack in 2009 aged just 10. Read more here

T423 Antonia's Friends at RAAM Finish Line


The Giants Cause

MyLife Digital Chairman Bruce Finnamore and CEO John Hall faced a hurculean challenge in June as they joined a team to cycle from Cork to the Giants Causeway in Ireland, raising funds for the Bath Rugby Foundation who support local children through sporting activities. For more information click here


What is the future for Data sharing?

An in-depth survey by the Columbia Business School has found that companies will need to treat data as an asset, plan to add value to this asset and invest in building trust and reputation, plus give customers value and control of data. MyLife Digital can help your organisation to reach those all important customer engagement objectives. The full report by David Rogers and Matthew Quint is here...


Charity sector responds to challenges

Database Marketing Magazine (April 2016) dupty editor Kevin Scott, reports on the changes and challenges to face the charity sector, including the management of supporter data. To read the full article on pages 26-27 click here.


Keep on Running

MyLife Digital is proud of its CTO Mark Reed, who took part in the Bath Half Marathon as part of the Bath Rugby Foundation Team.

Mark was one of 175 runners for the Bath Rugby Foundation, amongst the overall 15,000 runners taking part on Sunday, to mark Bath Rugby’s 150-year anniversary.

To read more click here


Building Supporter Trust & Commitment Seminar

We recently held a free seminar for the charity sector, to discuss new initiatives in the world of supporter data and how they could positively affect some of the pressing issues that are currently affecting charities’ engagement with supporters and donors.

We heard from independent research consultants Ctrl-Shift about the new personal information economy landscape and the movement towards growth through trust; we also covered the impending European legislation which will require charities to adopt a new approach to handling supporter data.

Finally, there was an opportunity to learn more about MyLife Digital, the company behind the recent investment in data insight business, Wood for Trees. MyLife Digital is providing organisations with a trust platform that empowers their members and supporters to manage their data privacy: who can see it, who can share it and who can generate insights from it.

To see our album of photographs from the seminar click here or to request more information call 01225 636 280.