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Trusted data powering positive outcomes

Trusted data is not just a wish, it’s a ‘must have’ for positive outcomes. In today’s world of fake news, Twitter bots and personal data misuse – using people’s data for purposes of which they were unaware – it’s time to challenge the conventions, provenance and insights being generated as a result of the explosion of data across the world.

Extraordinary value is delivered to individuals and organisations based on trusted data. If that trust is lost, value is lost. Ultimately, the outcome is reduced incomes and curtailed innovation for society as a whole.

“Extraordinary value is delivered to individuals and organisations based on trusted data. If that trust is lost, value is lost. This would lead to consumers providing less data, databases shrinking and communications becoming less targeted. The future outcome would mean brands suffering and ultimately, not surviving.”

Andrew Wilson, CEO
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